Enterprises driven by PURPOSE
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Businesses built around PEOPLE
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PURPPLE
WHY WE EXIST
working with the promoter & internal team of the enterprise to design, develop & deploy the solution
working with the enterprise’s consulting team offering specific domain expertise
working as an industry mentor & domain advisor for Founders, Promoters, CEO/CXO Candidates
For three decades, Preeti has partnered as a strategic HR leader with organizations and leaders.
Her mission has been to articulate business goals as people, culture and reward strategies.
She has been a catalyst in the journey of Aditya Birla Group. As an early homegrown leader within the Aditya Birla Group, she was part of the Group’s remarkable growth from $2 billion to $100 billion across 42 countries over almost three decades.
As Group Executive President HR, she led performance, rewards, organisation design, culture, and HR governance across the entire ABG portfolio.
Her professional focus & expertise is in design:
a – Executive Rewards
b – ESOP & LTIP Design
c – Organisation Transformation
d – People Strategy
e – Board Advisory
Preeti founded Purpple Design in 2025 to bring this depth of experience to business builders navigating their most defining inflection points.
Team PURPPLE
Hi, I’m Praveen Pankajakshan,
My 33+ years experience in Human Resources has ranged over industry domains of Retail, Banking, Audit & Financial Services Consulting, Information Technology as well a Manufacturing. With sound competencies in the area of Human Resources and business domains, I have built & managed successful HR teams in various organizations for Business support.
I have setup on 3 occasions Human Resources function from scratch in a start-up environment. In addition to my corporate experience, I have co-founded 2 companies providing HR technology and HR shared services solutions. I also serve as an HR advisor for multiple companies at various scale up stages.
Hi, I’m Ruchi Gupta,
Logic and reasoning are at the core of every well-made puzzle – crossword, jigsaw, whodunit. The satisfaction one feels when the last piece fits in, increases with increasing complexity.
Every business and startup has its own pace and method of prioritizing and monitoring tasks. Understanding their pattern and designing systems to capture data in that sequence, makes for a smooth and efficient work environment.
I have been designing systems for startups and firms and helping management use data analysis tools to better understand their patterns and improve processes since past three decades.
Being curious, finding clarity and solving problems is my forte.
Hi, I’m Manu Neelakandhan,
I believe there’s a lot more to business and life that satiates logic. It is not right until it ‘feels’ right. By recognising people, their behaviour and motivations, we create an opportunity to innovate around them. It helps us build motivated brand audiences & consumers, communities & advocates, employees & partners. A more human workplace, meaningful marketplace & a real, authentic world. That’s what I work for. Over the last two and a half decades I have worked in the domain of brand business, consumer experience, workplace culture & community building in the Indian context.
Hi, I’m Ayesha Bhattacharjee,
Brand and digital marketing are at the heart of what I do. With over six years of experience, including four years in the UK, I specialise in building brands that are distinctive, strategically positioned, and commercially impactful. Over the years, I have expanded my expertise across brand strategy, digital marketing, social media, integrated campaigns, content marketing, SEO, email marketing, paid advertising, lead generation, and marketing analytics.
Having worked with global organisations and cross-functional teams across the UK and Europe, I bring an international perspective and global best practices to Purpple, combining strategic thinking, creative storytelling, and data-driven insights to create brands that inspire trust, build meaningful connections, and deliver sustainable growth.
Hi, I am Charu Purohit,
Behind every pay slip, every stock grant and every promotion letter is a much simpler question. Does this person feel seen, valued and fairly treated? That question pulled me into rewards, and it’s still what drives me, because the numbers only matter if people trust them. I’ve spent over 18 years designing that trust into organisations moving through their most pivotal moments, from IPOs and mergers to leadership transitions and decades of hyper-growth, across India and globally. The work looks technical from the outside, spanning pay architecture, equity design, executive compensation and board governance. But underneath, it’s always the same instinct. Read what a business and its people actually aspire to, then build something structured, sustainable and humane. I am at my best helping leaders, founders and the Boards turn these pivotal moments into springboards for collective growth, so businesses don’t just survive but thrive.
Hi, I’m Padma Rajeswari,
I am an HR leader with close to 3 decades of experience across industries like Aditya Birla Group, Dr. Reddy’s Laboratories, Flextronics, Infosys and NIS Sparta. I have enabled organizations build leadership pipeline, shape purpose driven culture, navigate large scale change and strengthen organization effectiveness. I have also partnered with individuals and teams to enable lasting mindset and behavior shifts.
Hi, I’m Jigar Shah,
I am a Chartered Accountant who enjoys working at the intersection of finance and business growth. Over the years, I’ve had the opportunity to partner closely with leadership teams, helping them make better decisions by simplifying complex financial insights into clear, actionable steps. My work has spanned financial planning, risk management, compliance, and building strong processes, but what I value most is using finance as a tool to enable progress—not just control it. I take a practical, hands-on approach and like being involved in solving real business problems, especially during phases of growth and change. At the core, I’m driven by creating meaningful impact through disciplined thinking, collaboration, and a strong sense of ownership.
