sticky note

Enterprises driven by PURPOSE
+
Businesses built around PEOPLE
=
PURPPLE

why we exist

WHY WE EXIST

Crafting the story of
COLLECTIVE GROWTH

For every organization.
By moving from surviving to thriving
and getting answers for:

  • Are we doing crisis management or priority management?
  • Do we have milestone-based growth map on my whiteboard which aligns my workforce strategy to my business aspirations?
  • Do many of us wish to clone ourselves for faster alignment for execution?

‘Leadership is about getting extraordinary work done by ordinary people’

DR SANTRUPT MISRA

WHERE WE ARE

we are all about
PEOPLE with PURPOSE

why we work?
how should we work?

30 years we grappled with these questions.
they guided us in designing relationships.
relationship between people & work

Purpple is a boutique consultancy that helps high growth organisations build people centric enterprises

centric image

‘Purpose is not a lightning strike; it’s a pattern…’

DANIEL PINK

WHAT WE DO

The art & science of shaping tomorrow’s enterprise & society.
We call it KARMANOMICS !

THAT’S WHAT WE DO.
… helping businesses thrive +
… helping business build a society of trust & wellbeing.
imagine the next gen enterprises & leaders
innovate people enterprise relationship.

ORGANISATION DESIGN &
WORKFORCE STRATEGY

Blueprint for tomorrow’s enterprise sketched from business aspirations*

1.1 Organisation Design
1.2 Workforce Strategy
1.3 Change Intervention Plan
1.4. Rewards Strategy

BOARD ADVISORY

Enable Good Governance, Trust and Strategic Leadership Decision*

2.1 LTIP / ESOP Design
2.2 Exec Remuneration Advisory
2.3 NRC Advisory

WHO WE WORK WITH

people in the purpple world
and our CO-CREATORS

Our table is really big.
And our conversations are really diverse.

We play different roles in different people’s life.
For some we are an ally, a friend.
For others we are the coach, advisor or mentor.
And then an associate or a trainer for a few.

who we work with image

HOW WE WORK

Different ways of
WORKING TOGETHER

there are many ways to create
positive change and meaningful impact
by putting heads and hearts together and bringing together collective wisdom.

the consultant

THE

Consultant

working with the promoter & internal team of the enterprise to design, develop & deploy the solution

the collaborator

THE

Collaborator

working with the enterprise’s consulting team offering specific domain expertise

the coach

THE

Coach

working as an industry mentor & domain advisor for Founders, Promoters, CEO/CXO Candidates

MEET THE TEAM

hi

i’m preeti gupta.

I am passionate about designing modern equitable enterprises; enabling transformative change experiences, with a unique blend of behavioural, economic governance and management lenses.​

My professional focus & expertise is in Design:​
a – People Strategy for Enterprise​
b – Rewards & Incentives​
c – Organisation Transformation
d – Purposeful Work & Enriching Lives​

I have been an integral part of Aditya Birla Group’s growth journey since the turn of the millennium – from $2 billion to $100 billion and presence in 40 countries. In my new avatar, the goal is to dig deep into the area of employment economics.

Purpple, my boutique startup, is geared to discover the sweetspot of Purpose, People, & Rewards in organisations.

To experiment, design initiatives and impact on industries across categories, geographies, scale and stages of growth.

preeti gupta

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